{"product_id":"the-5-paths-to-persuasion-the-art-of-selling-your-message","title":"The 5 Paths to Persuasion: The Art of Selling Your Message","description":"The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.\u003cbr\u003eASIN: 0446695904\u003cbr\u003eVSKU: HBSV.0446695904.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Miller, Robert B.|Hayashi, Alden M.|Williams, Gary A.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book  is in good condition and has some writing, underlining, and or highlighting inside. Cover may have some cosmetic wear.  \u003cbr\u003e","brand":"The Happy Book Stack ","offers":[{"title":"Default Title","offer_id":51778746122541,"sku":"HBSV.0446695904.G","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6799\/6205\/files\/0446695904-0.jpg?v=1769200877","url":"https:\/\/www.thehappybookstack.com\/products\/the-5-paths-to-persuasion-the-art-of-selling-your-message","provider":"The Happy Book Stack ","version":"1.0","type":"link"}