I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
ASIN: 0471194085
VSKU: HBSV.0471194085.G
Condition: Good
Author/Artist:Greising, David
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book is in good condition and has some writing, underlining, and or highlighting inside. Cover may have some cosmetic wear.