The Management of Strategy in the Marketplace - 558

Management of Strategy in the Marketplace is designed to compliment Global Corporate Management in the Marketplace: An Online Simulation in Business Strategy. The text providing the theory base for understanding the behind the activities of the simulation. It follows the structure of the simulation, organized around the life cycle of a new business. Because chapter theories and tools coordinate with the specific decisions that teams encounter during specific quarters of simulation play, the textbook assures players that they won't stumble out the blocks once simulation play begins.
ASIN: 0977406490
VSKU: 5ALSUN0001F2_ns
Condition: Good
Author/Artist:Ernest R. Cadotte|Harry J. Bruce
Binding: Paperback